Gentle: this method never leaves a baby to cry alone  – even for a minute (like in cry-it-out or ‘walk-in-walk-out’ methods).

Respectful: we meet babies where they are, developmentally, and don’t expect them to achieve things they’re not yet capable of. And we make a plan which respects your needs and goals as a human adult, too.

Fast: parents using this method typically see sleep transformed in just four nights: with most of the progress typically made in the first two – rather than 12-14 nights like many books and programs out there. I mean, who has that kind of stamina when you already have a sleep deficit?